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梅花品牌故事
Meihua Brand Story

2019-01-19


鞍山梅花自行车厂曾是全国著名的国有企业。那时,梅花牌自行车行销全国各地,与天津的飞鸽、上海的凤凰和永久,堪称自行车界的四大天王。

1980年前后,全国掀起自行车热,有些人为了买自行车半夜就来商场排队。连美国、日本、澳大利亚、法国以及港澳地区的客商也争相订货。梅花自行车厂年产量120万辆,一年创产值近1.5亿元,被国家轻工业部制定为自行车生产出口基地。尤其是1975-1985年间,鞍山梅花自行车以先进的工艺和完美漂亮的造型独领风骚,特别是2624型号的斜梁女式自行车超受欢迎。毫不夸张地说那真是遍地梅花朵朵香。

199998日,斯波兹曼自行车厂经重组设立而成,当时职工788人,资产总额8400万元,占地面积21万平方米,年生产能力160万辆。斯波兹曼自行车厂当时是国务院机电办和对外经贸部确定的自行车出口基地企业,是国家轻工局定点生产自行车的八大企业之一,也是东北地区唯一专业生产自行车的大型企业。

计划经济给许多产品提供了发展的黄金时代,但这个时代如此短暂,随之电动车市场兴起,私家车增加,整个自行车行业都大面积塌陷。曾经带给鞍山市民无限喜悦的“梅花”,也凋零在风中。鞍山自行车厂原址夷为平地,铁西厂址人去楼空。

涅槃重生:

梅花品牌几经辗转,于2015年重新回到鞍山市,来到辽宁凯信新能源有限公司,凯信新能源是一家从事锂离子动力电池研发、生产、销售及相关产品集成的高科技企业,主导产品有磷酸铁锂和锰酸锂超低温动力锂电池系统,配套时尚先进的电动自行车,环保、舒适、安全、稳定、时尚、美观,满足了用户需求,赋予了梅花新的生命,让“梅花”重新开放。

新的时代,为新能源企业带来了新的机遇、新的挑战和新的责任。我们立足自主技术创新,不断探索改变能源生产与利用方式的道路,为构建现代能源体系,促进能源、经济与环境的和谐发展贡献力量。

Anshan Meihua Bicycle Factory was once a famous state-owned enterprise inChina. At that time, Meihua brand bicycles were sold all over the country, and the flying pigeons inTianjin, thePhoenixinShanghaiand Forever were the four kings in the bicycle industry.

Around 1980,  bicycles are popular in the country, and some people came to the mall to queue up in order to buy bicycles in the middle of the night. Even the merchants in theUnited States,Japan,Australia,France, Hong Kong andMacaoare rushing to place orders. The annual output of Meihua Bicycle Factory is 1.2 million units, and the annual production value is nearly 150 million yuan. It has been designated as the bicycle production and export base by the Ministry of Light Industry. Especially between 1975 and 1985, Anshan Meihua Bicycle was dominated by advanced craftsmanship and perfect and beautiful shape, especially the 26' and 24' models of the inclined beam women's bicycles were extremely popular. It is no exaggeration to say that the beautiful Meihua are everywhere.

On September 8, 1999, the Spitzmann bicycle factory was reorganized and established. At that time, there were 788 employees with total assets of 84 million yuan, covering an area of 210,000 square meters and an annual production capacity of 1.6 million. The Spitzman Bicycle Factory was a bicycle export base enterprise determined by the State Council's Mechanical and Electrical Office and the Ministry of Foreign Trade and Economic Cooperation. It is one of the eight enterprises designated by the National Light Industry Bureau for the production of bicycles. It is also the only large-scale enterprise specialized in producing bicycles in the Northeast.

The planned economy has provided a golden age for development for many products, but this era is so short, with the rise of the electric vehicle market, the increase in private cars, and the collapse of the entire bicycle industry. The Meihua that once brought the infinite joy to the people ofAnshanwere also dying in the wind. The original site of the Anshan Bicycle Factory was razed to the ground, and the building at the Tiexi site were empty.

Nirvana rebirth:

After several years of reversal, Meihua brand returned toAnshanCityin 2015 and came to Liaoning Kaixin New Energy Co., Ltd., a high-tech enterprise engaged in R&D, production, sales and related product integration of lithium-ion power batteries. The products are lithium iron phosphate and lithium manganate ultra-low temperature power lithium battery system, supporting fashionable and advanced electric bicycles, environmental friendly, comfort, safety, stability, fashion, and beauty, satisfying the needs of users, giving plum new life and letting Meihua blossoms Reopen.

The new era has brought new opportunities, new challenges and new responsibilities to new energy companies. Based on independent technological innovation, we continue to explore ways to change the way energy is produced and utilized, and contribute to building a modern energy system and promoting the harmonious development of energy, economy and environment.


地址/Address:辽宁省鞍山市铁西经济开发区创业街333号/No. 333 Chuangye Street, Tiexi Economical Development Zone, Anshan, Liaoning
电话/Telephone:0412-8210499
传真/Fax:0412-8491999
邮箱/E-mail:askx99999@163.com